With the introduction of Google Jobs, we evaluate it’s affect on the recruitment industry. Including an overview of it’s functionality and ways to utilize Google Jobs as a recruitment manager.

What is Google Jobs?

In the month since Google launched its latest search tool Google Jobs in the UK, the world of online recruitment has changed more rapidly than at any point during the last decade.

Google Jobs was first released in June 2017 in the USA and has since gone live in Canada, India, Spain, and parts of Africa. The functionality launched in the UK on the 17th of July 2018Opens a new window . Now it is live, it is important that your recruitment company adapts to the shiftOpens a new window in order to utilize Google Jobs to your advantage.

With 30% of all global Google searches employment-relatedOpens a new window , the purpose of Google’s new search function is to speed up the recruitment process and bridge the gap between job seekers and employers, making it easy for talented people to find suitable roles.

Job seekers can now sort job listings and browse by a variety of filters, such as:

1. Salary
2. Experience
3. Job specialties
4. Qualifications
5. Working hours
6. Commute time
7. Seniority
8. Company
9. The employer’s reviews and ratings

What are the benefits of Google Jobs for recruitment companies?

Out of the top 100 online recruiters in the UK, over 50% have not enabled Google Jobs to run on their sitesOpens a new window . This means that the search function will not pull their data in response to a relevant search query and that they are vulnerable to better-optimized recruiting sites.

It is certainly possible for Google Jobs to have a negative effect on your online recruitment website if you do not utilize the features fully. The search function has been designed for job-seekers and employers, not the recruitment industry. Nonetheless, it is equally possible from recruiters to benefit from the launch of the search function.

Google Jobs provides free advertisement for your website, as it credits the recruiter it pulls the job listing from in response to a search. It also saves you the expense of posting listings on job boards or paying for recruitment softwareOpens a new window such as Broadbean.

If your recruitment company isn’t already using Google Jobs, it is definitely something that you should look into to avoid a drop in website traffic. Google worked with a variety of recruiters and employment websites in order to develop, test and perfect the search function, including:

1. LinkedIn
2. CareerBuilder
3. Monster
4. SmartRecruiters
5. Glassdoor
6. WayUp
7. DirectEmployers
8. Payscale

How can my recruitment company use Google Jobs?

Google’s expansion into the careers sector is something that every recruitment firm should be aware of and ready to capitalize on. Here are some practical steps to implementing Google Jobs for your recruitment company.

In order to enable Google Jobs to index your job listings, you must implement the correct schema markup on your website. The necessary schema is Job Posting structured and will make it possible for Google to read your site and produce your job listings in response to a relevant search. You must then give each job listing a dated sitemap, Atom feed or RSS.

It should also be possible for job seekers to access your listings on the desktop and mobile devices and on the current versions of web browsers such as Chrome, Firefox, and Safari. Each job ad should have its own page on your site.

Due to the importance of journey distance and commute time to Google Jobs searches, you should make sure that each page is fully optimized for location.

Finally, check your site and job listings to make sure that they adhere to SEO best practice and are fully optimized, with accurate URLs, titles, tags and meta descriptions. Your listings should be clearly written and laid out as well as easy for job seekers to find, read and understand.